Brightcove is Everywhere!

At least for today. It’s amazing how a story hits the news and everyone from large media companies to the blogosphere jumps all over it.

As usual TechCrunch was the first source that I found information regarding Brightcove’s launch of its network for small publishers.

As the article points out:

By participating in the Brightcove Network, video publishers will be able to manage video posted on their own web sites, showcase their channels for syndication and subscription on the Brightcove website, take 50% of advertising revenue from videos wherever they play and take 70% of revenue from pay-per-download videos, including videos purchased on partner site.

CNET explains:

The services are free, but the Cambridge, Mass.-based company keeps 50 percent of the ad revenue generated via videos broadcast through its network in most cases, and 30 percent of product sales. Several advertisers have already lined up to place ads in the videos that Web publishers will broadcast using Brightcove’s tools.

Brightcove will also emphasize their site as a destination for these activities, like but doesn’t envision this as its strongsuit. Rather, this site will allow it to promote video sharing capabilities.

MarketWatch also points out that despite the competitive landscape for video, that Brightcove has the benefit of having existing relationships with Warner Bros. Telepictures, SonyBMG, Warner Music Group, Bravo (NBC Universal), Oxygen, and New York Times.

SO WHAT? Brightcove just upped the stakes in the crowded video marketplace. Despite the presence of many user generated content sites, few have met the challenges of both large and small publishers alike. We’re clearly in the early stages of the video age online, however with Brightcove’s technology, clientele and leadership it’s not a stretch to consider them a front runner.

Tags: Brightcove, YouTube, TechCrunch, CNET, MarketWatch

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