Dow Jones and IAC Join Forces
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According to a Wall St. Journal article, Dow Jones, WSJ’s parent, and IAC Corp, parent of Ask.com and Lending Tree are launching an online venture focused on personal finance.
The new venture will combine the technical skills of IAC with the content and publishing prowess of DowJones.
According to Dow Jones Chief Executive Rich Zannino the venture would,
create a place where consumers can learn, interact and make the most of their financial resources.
So What? Does the world need another consumer finance focused site? Probably not. However, that hasn’t stopped new sites from cropping up all the time. And if the two companies can leverage their skills to build a better mousetrap, then this could be a very valuable partnership.
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