Welcome to LimeLife

As more and more companies are developed around targeted niches, LimeLife enters the world of mobile content targeted specifically at women.

The site bills itself as the one stop destination for all things mobile. Currently the site provides mobile games, lifestyle tools, wallpaper and text alerts. In the future, it aims to provide much more including content from fashion and shopping, health and fitness, decorating, party planning, the list goes on. Think daily candy for your mobile plus a bit more for those with a technology bent.

The following is a breakdown of the site’s offerings:

In the Know
The site has a section entitled in the know that dedicates real estate to bloggers across four specific categories entitled:

1. the inspired phone: giving readers insight into personal features of their cell phone
2. latest tech-cessories: dedicated to giving your insight on the latest tech gear
3. mobile made easy: more in-depth coverage of mobile and their applicaitons
4. we love this too: kind of a catch all of things that might interst readers

Gaming
The games section currently provides 5 games and the opportunity for users to purchase them on any of the 4 major carriers. The focus here is on entertaining and time killing as opposed to the blood and guts or Madden-esque preferences of men.

Lifestyle
LimeLife’s Lifestyle section offers users the opportunity to purchase InStyle’s mobile phone application. The service promises to provide users with daily celebrity photos, information about fashion and beauty trends, coverage on the hottest parties, plus the Look of the Day, Hot Finds and Deals & Steals.

Currently, this is the only offering but I fully expection this section to grow as the company signs more partnerships and develops more of its own applications.

Wallpapers
This section provides a click through only to Verizon Wireless for users to purchase Wallpaper through Verizon Wireless’ VZW Picks application. This is the only carrier available and again provides no samples for the user to review or consider purchasing.

Text Alerts
The Text Alerts section entitled Daily Dose provides users with the option of receiving daily text alerts on a variety of topics ranging from Horoscopes to Living Green

A great list of topics that I’m sure will be appealing to those on the go.

Pros
Partnering with brands like In Style is a great idea and provides a great entree into their audiences (plus a cut of the revenue surely won’t hurt either). Moreover, getting an early jump on what’s sure to be an increasingly large portion of the mobile market, is crucial.

Cons
There appears to be a lot of emphasis on purchasing applications, games, etc. Admittedly, I haven’t seen the research but I’d be hardpressed to see a huge appetite from this demographic for purchasing applications, at least without a clear demonstration of the uses and value such applications can bring to users’ lives.

Summary
Overall, this is a great concept. I’m not sold on the appetite for games and wallpaper by women cell phone users, but I could definitely see the appeal of the up and coming categories. Applications for making womens’ lives easier would be something desirable too.

Most women in my life are less inclined to spend the time figuring out the complexities of the mobile phone, BlackBerry or Treo. Therefore, it’s crucial, as LimeLife rolls out applications, content and tools, that they provide tutorials…mabye even something along the lines of Tubetorial to engage readers (at least on the website).

I think a site that provided, if not focused on, education in conjunction with the sale of content and applications, would be valuable to users and might open the site up to a whole new category of advertisers.

With a demographics as appealing as this, I fully expect this type of content to take off. Whether or not the company thrives by focusing on the tech aspects of the mobile phone or the phones’ ability to deliver useful and timely information in an easy to use format, will determine how far this company goes.

Tags: LimeLife, mobile, gaming, wallpaper, women, InStyle Mobile, applications

If you enjoyed this post, subscribe to my free RSS feed!

Share This