Joost + Brand Advertisers = Intrigue

Is anyone as impressed as I am by the number of top shelf advertisers (not to mention content providers) that Joost keeps signing?

According to a post from The Next Net, Joost’s list of advertisers includes:

Coca-Cola
Nike
HP
Intel
Electronic Arts
Motorola
Procter & Gamble
Sony
Kraft
Microsoft
Taco Bell
The US Army
Vodafone
Virgin

And according to ClickZ:

Joost proposes to deliver only one :30 spot per block of programming, usually long-format television-style shows. The ratio of ads to content on its platform is therefore likely to be considerably less than on TV.

Certainly intriguing…

Tags: Joost, Advertising, Branding, Marketing

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