Disney gets “Digitally Phocused”
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In cased you missed it, Fast Company has a great piece this month about the digital revolution occurring at Disney.
It’s a great example of a company identifying new revenue streams despite perceived risks to existing partners (advertisers, content producers, etc.). By pursuing an aggressive online strategy, ABC (one of Disney’s properties) has set the bar for television network channels.
As the article points out, selling episodes of hit shows on Apple’s itunes and running free re-runs of episodes that aired the night before, the network is expanding viewership of its hits show not cannibalizing viewers (and hence ad revenues) as many naysayers predicted.
Overall, a great piece highlighting the successes and challenged faced in the new world of online media and content distribution.
Tags: Disney, ABC, iTunes, Television, Distribution
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